Two New Patents By Google And How They Affect Digital Marketing

Are you a business owner? Do you have a website online? Are you anxious about the future of SEO and not sure how to proceed? Well, you have arrived at the right place. Here we provide you with a quick rundown of the latest acquisition of Google and its impact on the SEO market. This guide was put with the help of several SEO experts from Caseo. If you aren’t aware of the latest developments in the industry, read an update of the latest patents acquired by Google at

Though Google recently acquired two new patents, it doesn’t mean that the search engine giant has to use it. However, it gives us an idea on the direction the company may proceed in the future.

The First Patent: Watch Time Ranking This patent enables Google to use “Watch Time” to influence page rankings. In simple terms, it means that the average time a person spends reading your content or watching your video could directly influence the page rankings of your site. This translates to more time people spend watching your content, the higher will be your rankings. Search engine journal noted that though it is unclear whether watch time refers only to videos or whether it relates to other types of content too.

However, it is most likely to refer to the time people spend on a page either reading content or watching videos, clips and so on. This makes sense, since the more the content is engaging and interesting more the time people spend on it. This seems like a great way to intimate to search engines on the relevancy and quality of a web page.

What Should You Do Now? It is quite early to change your action plan based solely on this factor. However, it pays to create engaging content that is sure to capture the attention of your readers or viewers. Such content not only boosts your rankings in the future but also help you promote your brand value and reach out to a huge number of audience.

The Second Patent: Email Marketing & Its Influence on Page Rankings The second patent acquired by Google is related to email marketing. The way your audience perceive the emails you send out could end up determining your page rank. In other words, if your promotional emails end up getting trashed without being opened, it could significantly affect your page rankings. An in-depth article by Search Engine Watch, helps you understand the impact of this patent and what it does to SEO. The main factor you have to be aware here is that spam emails do harm to your business.

What Should You Do Now? This patent isn’t in use right now but it pays to be prepared. Try to avoid sending spammy emails to all your customers. Instead offer them something of value in each mail. This way you can avoid getting your emails being dumped in the spam folder and simultaneously improve your business and page rankings.

Irrespective of your SEO strategies it pays to keep abreast of the latest updates from Google to stay ahead in the game.

Best Steam Cleaners To Buy In 2016

Steam cleaners heat up water in the tank to give steam so that it can clean floors or surfaces at high pressure. The steam cleaners can remove grease and dirt and even destroy bacteria fast. Though there are plenty of models available on the market, the experts found that only very few models keep the promises and it is very tough for you to pick the right model for your home.

Clean Smarter is an online website designed to help the users understand about steam cleaner and the different types of steam cleaner available in the store. Cleaning home brings you lot of advantages. When everything in your home is cleaned including the furniture, carpet, floors, and various other surfaces it looks great and helps to lead a healthy life.

You can check the website to know about the importance and benefits of home cleaning.

Three main types available on the market are hand-held steam cleaners, steam mops and the combination of both types. Steam mops are upside device with a water tank built into the handle and are an excellent replacement to traditional mops.

a handheld steam cleaner is a compact machine suitable for cleaning small surfaces such as bathroom tiles, kitchen surface, mirrors etc. The steam is produced through the nozzle and it comes with attachments for various surfaces. Also, two-in-one machines which are the famous machine will work as an upright machine using a detachable handheld cleaner normally attached to the handle.

Vax Steam Fresh Power Plus is a steam mop that can easily reach the tight corners of your home. It cleans efficiently tomato ketchup and jam from the floor. It also delivers your home fresh smell.

Hoover SteamJet Dual Head Steam Upright is a brilliant mop and eliminates anything from the textured floors including stone, vinyl, and tiles. It is not suitable for varnished floors. The pressure never drops off in the middle and like most of the models, it allows you to control the steam when you want and don’t require it. It works excellently on carpet also.

Bissell Vac & Steam allows you to steam and vacuum simultaneously. The past customers assure that this machine provides the decent job. It removes rice from the floor and at the same time mopping up the tomato sauce.

Thane H20 HD is the handheld machine and it delivers outstanding performance at cleaning the grouts and tiles. When used at upright mops, it works efficiently in cleaning floor spills like yoghurt, tomato ketchup. It gives you nonstop steam cleaning and the head swivels well to reach the toughest corners easily. But the only disadvantage is it is prone to dripping and thus leaving surfaces and floors wet after use.

Karcher SC3 is mixed with a powerful motor and a continuous steam. The ergonomically built floor nozzle and attachment support you to reach the difficult corners of any surfaces easily. You can clean any type of surfaces and floors with this machine. You can adjust the steam flow control which is attached to the handle.